Paid search can feel confusing when you cannot tell why money is being spent or whether enquiries are worthwhile. This Cofi session features Mike from Mike’s Online Academy, introducing Google Ads for business owners.
Watch the Cofi teaching video on YouTube
Prepare your questions before changing the campaign
The recording uses the older Google AdWords name in its title and discusses understanding paid advertising, avoiding wasted spend and improving leads. Start with the outcome you want, the service being promoted and what happens after a customer clicks. Check whether the destination answers the question raised by the advertisement and whether enquiries receive a useful response. These are general preparation questions rather than a transcript of Mike’s recommendations. Platform menus and settings change, so follow current account guidance when making adjustments. Record the purpose, budget and review point of any test. A free learning session can help you ask better questions; it does not make the advertising itself free or guarantee sales.
Three actions to try
- Write down what a successful customer enquiry looks like.
- Check the advertisement and its destination together.
- Prepare a specific question about the results you do not understand.
Questions and answers
Who is speaking in this recording?
Mike from Mike’s Online Academy. The description does not provide his surname. Cofi is hosted by Rob Steadman.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.