A useful sales conversation begins with understanding what someone needs. In this Cofi workshop, Rob Steadman explores customer understanding, trust, lead nurturing and handling objections without relying on a pushy approach.
Watch the Cofi teaching video on YouTube
Speaker: Rob Steadman, Cofi Business Network.
Find out what the hesitation means
The workshop description includes consultative selling, storytelling and objection-handling role plays. Before watching, think about a question customers ask when they are unsure. A concern about price may involve affordability, an unclear result or a different expectation about what is included. Listen and ask a relevant question instead of immediately offering a discount or arguing. Explain what your service does and where it may not fit. Give the customer enough information to decide, then agree an appropriate next step. This article introduces the workshop’s themes rather than reproducing unverified techniques. Treat sales as a conversation about a real problem, with reliable follow-through after any agreement.
Three actions to try
- Collect three common questions or concerns from customers.
- Prepare a clear answer about the service and its limits.
- Agree a useful next step without pressuring the customer.
Questions and answers
Who leads the workshop?
Rob Steadman, host of the free Cofi Business Network. The recording is available to watch alongside the practical questions in this article.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.