A useful referral begins with someone understanding whom you help. Asking everyone to “send anyone my way” leaves them with too little information. A specific, considerate request makes an introduction easier.
Give people a recognisable situation
Explain the type of customer, the problem and the kind of help you offer. You might ask whether someone knows a local retailer struggling with product photographs, rather than request any business contact. Make the introduction easy and respect the other person’s choice. Do not pressure a member to hand over private contact details. Ask them to check whether an introduction would be welcome first. Thank them whether or not business follows, and keep the response professional. When appropriate, reciprocate with a relevant introduction or useful information. Good referrals rely on confidence in how you will treat the person being introduced.
Three actions to try
- Describe the customer situation you can help with.
- Ask for a welcome introduction, not private details.
- Follow through and thank the person who helped.
Questions and answers
Is networking a guarantee of referrals?
No. Introductions develop through understanding and trust. Take time to contribute and demonstrate reliability.
Where can I ask questions and find more free help?
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Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.