If you are unsure what your customers want to read or watch, the free Cofi worksheet helps you research before creating content. It gives you space to collect subjects, search phrases and a useful answer you can turn into a post.
Use the free resource alongside this article:
Open the free guide or resource
Complete the worksheet with your own customer questions
The resource starts with what your business helps people do, then asks you to choose broad subjects connected to that work. It introduces research using Google Keyword Planner, Google Trends and YouTube suggestions. Record relevant phrases and compare ideas rather than automatically choosing the biggest search volume. The final section turns your research into a title, a useful answer and a question for readers. The worksheet and tools cannot guarantee a popular post or a sale. Their value is helping you make a more informed choice about the subject. Keep claims accurate, especially where you discuss health or other topics requiring specialist evidence.
Three actions to try
- Write three subjects linked to what you actually offer.
- Record questions and phrases relevant to your customers.
- Choose one answer you can explain clearly and accurately.
Questions and answers
How is this different from the content ideas video?
The video is a teaching resource. This downloadable worksheet gives you a place to record research and prepare your own post.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.