Live Club Link was developed by Digital Solutions to help people explore participating clubs and bars before deciding where to spend an evening. The project combines venue information with live visuals, giving discovery a different starting point from a static directory.
What does Live Club Link do?
The app lets users view inside participating nightlife venues and explore information about them. Someone deciding where to go can consider the atmosphere as well as the venue description.
The concept centres on a specific customer question: what is happening at this venue now?
Why are live visuals useful for discovery?
A photograph can show a venue's appearance, but it may have been taken under very different conditions. A live view offers another source of information when atmosphere is part of the decision.
A similar app should make it clear whether footage is live, delayed or unavailable. People need to understand what they are looking at before relying on it to plan a visit.
How do venues manage their information?
The project includes an administration panel for managing venue profiles and information. This is an essential part of the product because discovery depends on the details remaining useful after the first launch.
For a new platform, decide who may update each listing and how incorrect or outdated information is reported and corrected.
What should a business plan before creating a nightlife app?
Define the participating venues and the experience offered to the customer. Agree how broadcasts are supplied, when they run and what the app displays when a venue is not broadcasting.
Permission to show footage, camera placement and moderation also need an agreed approach. These are requirements for planning a new service, rather than assumptions about a venue's existing arrangements.
Can Digital Solutions build a similar discovery product?
Yes. The useful starting point is the decision your audience needs to make. We can help plan the mobile screens, venue tools and administration workflows around that decision.