Posting frequently is not the same as guiding someone towards a useful conversation. In this Cofi guest session, Mari discusses Instagram strategy, the customer journey, content pillars and the idea of “micro magnets”.
Watch the Cofi teaching video on YouTube
Give each piece of content a job
The recording’s description introduces ways to move beyond awareness towards engagement and relevant business opportunities. Before watching, think about what someone needs to understand before contacting you. A first-time visitor may need an explanation of the problem you solve; a more familiar follower may want an example, an answer or a clear next step. Organise subjects around what your customers need, rather than changing direction with every new trend. Decide how an enquiry will be handled so a useful response is not lost. This article introduces the themes in the description rather than reproducing Mari’s full method. Watch the session and note one change you can test with your own audience.
Three actions to try
- Choose the customer question your next post will answer.
- Decide what a reader should understand or do afterwards.
- Review relevant conversations as well as engagement.
Questions and answers
Who is the guest speaker?
The recording identifies the speaker as Mari. A surname is not given in its description. The session is shared through Rob Steadman’s Cofi Business Network.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.