Publishing more posts can feel productive even when you are unsure what they achieve. In this Cofi recording, Rob Steadman asks owners to examine whether their social media activity is useful to customers and to the business.
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Speaker: Rob Steadman, Cofi Business Network.
Choose the result before counting the activity
The description challenges the habit of continuing with posts that are not working. Define the purpose of a particular post: answer a question, explain a service or encourage a relevant enquiry. Then choose a way to judge that purpose. A post that reaches fewer people but generates a useful conversation may serve the business better than broad attention with no connection to your offer. Review the subject, message and next step together. Do not draw a firm conclusion from one post; use a sensible period and compare like with like. The aim is to learn what helps, not remove every activity that fails to sell immediately. Some content supports understanding and trust before someone is ready to contact you.
Three actions to try
- Write down the purpose of your next post.
- Choose a result that fits that purpose.
- Review patterns and improve the message or next step.
Questions and answers
Who presents this Cofi discussion?
Rob Steadman. The session asks practical questions about whether social media activity is serving the business and its audience.
Where can I ask questions and find more free help?
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