Fresh marketing ideas can be useful when your usual approach feels stale. The free “20 of the Best Marketing Tips” guide gives you material to read and discuss before choosing a practical improvement for your own business.
Use the free resource alongside this article:
Open the free guide or resource
Choose a lesson, not twenty new tasks
The guide draws on examples and ideas from marketing and business. Read it critically: an approach used by a large brand may need simplifying for a small business with limited resources. Ask what principle sits behind the example. It might be understanding the customer, making the offer clearer or presenting a consistent experience. Choose one idea you can adapt without creating unnecessary cost. Write down what you expect it to change and how you will observe the result. The point is not to copy a famous campaign or chase attention for its own sake. It is to find a relevant improvement and learn from trying it.
Three actions to try
- Choose one idea connected to a current problem.
- Adapt it to your audience and available resources.
- Review what changed before adding more activity.
Questions and answers
Should I try all twenty ideas immediately?
No. Prioritise one suitable idea. Doing fewer things well can make it easier to understand what helped.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.