Marketing is more than deciding where to advertise. Your product, price, buying process and customer experience all affect whether someone chooses your business. The free marketing mix guide helps you review these connected parts.
Use the free resource alongside this article:
Open the free guide or resource
Look beyond promotion
The resource uses seven areas: product, price, place, promotion, people, packaging and process. Use them as prompts rather than a requirement to write a complicated report. Is the offer easy to understand? Does the price make sense for the service and customer? Can people buy in a convenient way? Do your team and processes support what the promotion promises? The presentation of a product or service can also influence expectations. Choose the area with the clearest problem and identify one improvement. Improving the buying experience may be more useful than increasing the number of posts you publish. Bring your observations to Cofi for another perspective.
Three actions to try
- Review what customers receive and how it is presented.
- Check the steps between enquiry and purchase.
- Choose one part of the mix to improve first.
Questions and answers
Are there different versions of the seven Ps?
Yes. Frameworks vary. This particular guide uses packaging; treat the framework as a practical review tool rather than a rigid rule.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.