People are more likely to remember your business when they understand the problem you solve. A useful networking introduction does not need to include every service, qualification and detail of your history.
Explain whom you help and what changes for them
A simple introduction has three parts: the customer, the problem and the useful outcome. For example, a bookkeeper might help small businesses organise records so owners can understand their numbers. Keep the explanation true to what you actually do. Avoid broad claims such as helping everyone with everything; they make it harder for someone to recognise a relevant introduction. Finish with a specific question or the kind of connection you would appreciate. Give other people room to respond rather than adding another paragraph. Over time, examples of your work will help them understand more than a memorised pitch alone.
Three actions to try
- Name the kind of customer you usually help.
- Describe one problem in everyday language.
- Ask for one relevant conversation or introduction.
Questions and answers
Can I promote my business at Cofi?
Yes. Explain your work clearly while also listening and contributing to the group. The aim is a useful exchange between business owners.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.