An advertising budget can disappear quickly when the plan is unclear. The free Facebook Ads audience guide helps introduce audience planning so you can think about relevance before paying to show a message to more people.
Use the free resource alongside this article:
Open the free guide or resource
Connect your audience to a clear offer
Describe what the customer needs, why your offer is useful and what happens after they click. If the destination page is confusing, changing the audience may not solve the real problem. Think about how a new visitor differs from someone who already knows your business. Use the guide to understand the idea behind audience choices, then check the current options in your advertising account. The document includes older examples, and settings may no longer exist or may work differently. Avoid building a campaign around an option simply because it appears in a PDF. Begin with a manageable test and decide what result would justify continuing.
Three actions to try
- Choose one offer and one customer action.
- Check that the destination matches the advertisement.
- Record the result you will use to judge the test.
Questions and answers
Is the guide the same as free advertising?
No. Downloading the guide is free. Advertising spend is separate, and campaign results are not guaranteed.
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