What would it take to build our own ticket-selling platform?

What would it take to build our own ticket-selling platform?

Owning a ticket platform means managing more than a sales page. The organiser needs event setup, capacity control, payment records, confirmations, entry validation and a workable process when plans change.

Decide who sells the ticket and who handles customer support, refunds and payment disputes. Each ticket should have a unique identity, with clear rules for reissue or cancellation. An order containing several tickets must not be confused with a single admission.

Begin with one event type and test the whole journey through to the entrance. Include abandoned payments, duplicate confirmation attempts and a postponed event. Digital Solutions could scope a platform around those requirements, with existing payment services handling the payment process and staff retaining the controls needed to operate an actual event.

Related reading: Events Business Software Solutions.