Finishing app development is only part of preparing a public release. Apple and Google also require submission information, access for review and the declarations relevant to the app’s functionality.
Prepare the product and the listing
The build should be tested, and its description and screenshots should accurately represent what users will receive. Account-based functionality needs a suitable review access arrangement, while connected services must remain available for the review process. Plan the support and privacy information alongside the product. Third-party components and data handling need to match the declarations, rather than being considered only after the build is submitted.
A release preparation checklist
- Appropriate developer accounts and access responsibilities.
- A tested build and supported device scope.
- Accurate listing text, screenshots and contact details.
- Required policy and data-handling information.
- Review access and explanations of unusual features.
- A clear decision about when to release after approval.
Review requirements change. Use the current official guidance for the specific app and account rather than assuming a previous project’s submission process remains identical.
Questions and answers
Does submission mean the app is live?
No. Review and release are separate stages. The selected publishing settings and approval outcome affect when customers can download it.
Can approval be guaranteed?
No. Preparation helps address avoidable issues, but the stores decide whether the submission meets their requirements.
What if a reviewer cannot log in?
Provide working review access and clear instructions. Check the account and backend before submission so the reviewer can reach the relevant features.
Where should we check the requirements?
Use Apple’s App Review Guidelines and Google’s app setup guidance as starting points, then follow the guidance relevant to the app.
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