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An increase in visitors is useful only if customers can complete the actions that brought them to the website. Before a Black Friday campaign, check the whole journey from the advert or email to the product, enquiry or completed order.
Test the important routes
Use a phone as well as a desktop computer. Check product pages, search, basket changes, checkout and confirmation messages. Include an unsuccessful payment and an out-of-stock item, because busy periods make those exceptions more visible.
Confirm that promotional information is consistent. Prices, delivery charges, availability and the advertised end date should agree across the campaign and website. A fast page cannot fix an unclear offer.
Review capacity with your provider
Discuss the expected campaign with the people responsible for hosting and support. Traffic limits, database performance, caching and connected services may all affect the experience. Changes should be appropriate to the actual setup rather than copied from a generic checklist.
Use controlled testing and agreed monitoring. Avoid making untested infrastructure changes immediately before a promotion, when there may be little time to identify the cause of a new fault.
Plan the people side too
Decide who handles failed orders, customer questions and urgent faults. Check stock updates and the information staff need to resolve a query quickly.
Digital Solutions can help review a website or its business integrations before a campaign. Start with the expected activity, the systems involved and the customer actions that matter most. That gives testing a useful focus beyond a single headline speed score.
Discuss your business software requirements with Digital Solutions.