Choosing where and how to share your content matters as well as creating it. In this Cofi guest recording, Hazel from Creative Content Company discusses social media channels, content and engagement.
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Focus on reaching the people you can help
The recording’s description introduces social media reach and interaction. Before watching, consider where your customers already pay attention and the information they need from you. Reaching more people is useful only when the message connects with an appropriate audience. Keep your offer understandable and respond when someone asks a relevant question. Different channels and formats may suit different subjects, so avoid assuming that an identical post belongs everywhere. This article introduces Hazel’s session rather than reproducing a complete strategy. Select one current difficulty, such as choosing a channel or encouraging useful replies, and watch with that question in mind. Review both the response and the effort required before committing to more activity.
Three actions to try
- Identify the audience you want to reach.
- Choose one channel and one relevant message to review.
- Record useful interaction rather than focusing on reach alone.
Questions and answers
Who speaks in this session?
Hazel from Creative Content Company. That is the speaker identification provided in the recording’s description. Rob Steadman hosts the free Cofi Business Network.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
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Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.