Customers often want to know who is behind a business before making contact. The Cofi video “People Buy From People The Best 12 Minutes You’ll Spend on Your Business TODAY” offers a learning resource around that human side of business.
This Cofi teaching session is presented by Rob Steadman, who runs the free Cofi Business Network.
Watch the Cofi teaching video on YouTube
Make trust practical
Being visible does not mean sharing every part of your private life. Explain who does the work, how you help and what someone can expect after contacting you. A clear introduction, a genuine photograph and an honest account of your process can help remove uncertainty. Support those messages with consistent behaviour: reply when promised, explain the next step and follow through. Trust is weakened when marketing creates expectations the business cannot meet. Customer stories can be useful when you have permission and represent the experience accurately. Start with the questions a cautious buyer would ask and answer them without exaggeration.
Three actions to try
- Explain who will help the customer.
- Describe the next step after an enquiry.
- Check that promises match your actual service.
Questions and answers
Do I need to become an influencer?
No. A clear, reliable and approachable presence can help customers understand your business without turning your life into constant content.
Where can I ask questions and find more free help?
Cofi Business Network is 100% free. You can meet other business owners, share experience and explore practical ideas. Join whether you are starting out or already running an established business.
Join the free Cofi Business Network
Join the Cofi WhatsApp group to connect with the network and receive updates. Read about Cofi Business Network and explore our free small business resources. For meeting information, email info@digitalsolutions.help.